I wrote this up as an idea for a friend of Kyle Dreher's...
What was once the prerogative of nerds and geeks, "internet speak" has become the defining jargon of the Gen Y generation. With the proliferation of mobile phones and instant messenger, terms like "brb", "asl", and "afk" are commonly understood and used...even to the point of being referred to in verbal repartee.
The ekids line of clothing is a simple set of t-shirts and jumpers with phrases for the mobile phone/instant messenger set -- because the Gen Y audience that uses this language are now the mothers and fathers of the coming generation...
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