Now is when it starts getting serious. Taking an idea to the concept stage means writing a full-blown treatment, and starting to develop designs, workflow, layout, a marketing or business plan, or whatever. Still, a concept is just notes or bullet points...not to the level of detail of a full project (with a timeline, deliverables, etc.) but the seed is there to get me started. Usually when a thought or idea reaches the concept stage is when I start shopping it around and talking to people about it...and then they look at me funny. But I'm used to that.
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